Plus, Hispanic Heritage Month recipes and international restaurant picks.
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September 18, 2026 View in browser
The Atlanta Journal-Constitution The Atlanta Journal-Constitution
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Henri Hollis  
By Henri Hollis

Hi, food friends,

I went to Mercedes-Benz Stadium for the Atlanta Falcons’ 2026 season food preview earlier this week, and it raised a major question: Why don’t more venues adopt their fan-friendly pricing model?

Since the stadium opened, the organization and owner Arthur Blank have been lavished with praise and positive PR for their reasonably priced concessions. A domestic beer costs $5, not $18. A hot dog costs $2, and so does a soda, which comes with unlimited free refills.

The chefs, who work at the stadium and deal with the crowds, told me they love the low food prices. As one chef pointed out, anyone can cook a hot dog at home. People instinctively bristle at paying more for a single hot dog than they do for a whole pack at the grocery store, and it prevents them from buying other food items. The chefs said that their low prices give them more freedom to experiment than at typical stadiums; fans are more willing to try the fun, creative food options when they know they can get a hot dog for two bucks.

The Falcons did not share any numbers, but it’s hard to imagine they’re not making any money from concessions. In a business as ruthless as the NFL, losing money isn’t tolerated.

The Falcons food pricing policy seems to be a rare win-win-win: Fans absolutely love it, employees appreciate it and it appears to be making money. The Falcons haven’t raised food prices in nine years. Why hasn’t this caught on elsewhere?

Of course, now I’m spoiled by the prices at Mercedes-Benz Stadium. Every time I buy a beer at another venue, the price gouging seems more obvious. Each purchase puts distance between me and my team because it’s a reminder that, instead of a fan whose support is valuable, I’m just another number to be crunched.

Have you been spoiled by the prices at Mercedes-Benz Stadium, too? Why do you think this model hasn’t been broadly adopted?

You can reach out to me directly at henri.hollis@ajc.com with tips, thoughts or questions for the AJC’s food and dining team.

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